{"id":728,"date":"2017-03-01T05:00:10","date_gmt":"2017-03-01T05:00:10","guid":{"rendered":"https:\/\/www.concert.co\/concert-genetics-connecting-future-healthcare\/"},"modified":"2024-04-18T21:03:02","modified_gmt":"2024-04-18T21:03:02","slug":"concert-genetics-connecting-future-healthcare","status":"publish","type":"post","link":"https:\/\/www.concert.co\/blog\/concert-genetics-connecting-future-healthcare\/","title":{"rendered":"Concert Genetics: Connecting the Future of Healthcare"},"content":{"rendered":"<div class=\"h4\">By Rob Metcalf and Mark Harris, PhD<\/div>\n<div class=\"h4\"><\/div>\n<p class=\"body-md\">Today we officially launched our company\u2019s new name and brand. We are now Concert Genetics.<\/p>\n<p class=\"body-md\">This is a defining moment for our organization.<\/p>\n<p class=\"body-md\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1289 alignright\" src=\"https:\/\/www.concert.co\/wp-content\/uploads\/2024\/04\/COG_Logo-300x300.png\" alt=\"\" width=\"385\" height=\"385\" \/>As we continue to grow, and genetic testing becomes an even more prominent part of the healthcare industry, it\u2019s essential we present a clear picture to the market of who we are and what we do. The name Concert Genetics helps us accomplish that goal. It speaks to our culture as an organization that brings together individuals with diverse expertise. And it illustrates our mission of providing tools that connect, unify and simplify the world of genetic testing.<\/p>\n<p class=\"body-md\">(Let\u2019s be honest \u2013 the name NextGxDx just didn\u2019t do our mission justice.)<\/p>\n<p class=\"body-md\">But what may be even more exciting about our new brand is how it points to our organization\u2019s higher goal of connecting and enabling precision medicine.<\/p>\n<p class=\"body-md\">Precision medicine refers to disease treatment and prevention that takes into account the unique makeup \u2013 including the genetic makeup \u2013 of each person. Like many people, we believe it is a critical frontier in healthcare \u2013 a key component of the future of our industry. And we are preparing to play a big role in making precision medicine a reality.<\/p>\n<p class=\"body-md\">Currently, despite the incredible growth and progress in genetic science and technology, the healthcare industry\u2019s many complexities inhibit genetic health stakeholders from working together effectively to develop the necessary systems and structures for delivering precision medicine. Just consider the growth in the genetic testing market: As we\u2019ve reported in the past, there are as many as 10 new genetic tests entering the market each day. At that rate, it\u2019s impossible for clinicians to keep up with the best available testing options, and disconnected tracking systems across test selection, ordering, billing and payment muddle essential data on utilization, quality, utility and costs.<\/p>\n<p class=\"body-md\">But if all stakeholders \u2013 from hospitals and clinicians to health plans and regulators \u2013 work together, the industry can develop the solutions necessary to deliver on the promises of precision medicine. It will take a concerted effort to create new data standards, technology systems and processes for sharing information in a way that allows for essential examination and discovery.<\/p>\n<p class=\"body-md\">Our position in the market gives us a unique opportunity to convene all parties toward this shared, greater purpose.<\/p>\n<p class=\"body-md\">You\u2019ll hear more from us soon about the future of precision medicine and Concert Genetics\u2019 work to foster connectivity in genetic health. In the meantime, we\u2019d like to thank our entire team for their effort and support during the rebranding process, and our great community of customers and advocates in the market for their continued support.<\/p>\n<p class=\"body-md\">Please browse our site and get acquainted with our new, more focused identity and message. As we said, this is a defining moment for our organization. We are ready for what\u2019s next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Rob Metcalf and Mark Harris, PhD Today we officially launched our company\u2019s new name and brand. We are now Concert Genetics. 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